Using MTV as inspiration

I know often times when you hear MTV….you think bad…..you think negative and anything offensive. Truth is you would probably think right, but one thing that MTV does understand very very well is youth culture.  While doing some research for some upcoming programs I watched some clips from the UK series SKINS, which is now a MTV USA series.  One of the things I noticed when watching this was that the students often talked on their cell phones more than they talked in real life.  Now I know this to be true and don’t need a tv show to tell me this, however the idea of showing students talking on their cell phones on video was a new concept that I stole from watching this series.  This gave us the idea for the following promo for a video we showed to promote a new event we call FUZE.  Check it out.